The High Desert Center for the Arts is a proposed new state-of-the-art community gathering space in Vernal, Utah, for all art forms, education, entertainment, and events.

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Summer Creative Agency created an elegant branding guide to represent the center that is reflective of the population it will serve.

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The Indian Paintbrush, featured in the logo, symbolizes the vibrant desert landscape of the Uintah Basin. Rooted in Native American tradition, it represents “the quest for beauty,” perfectly aligning with their mission to inspire, uplift, and create meaningful experiences at the High Desert Center for the Arts.

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