Travel & Tourism

"Play Like a Local" is the new marketing campaign for Vernal, Utah. This is an 8-part video series developed for their website and social media. The campaign features locals of different ages sharing their favorite adventure spots, local restaurants, events, and shopping around town. This campaign took: 1.5 years, 35+ film & photo shoots, and was filmed across all 4 seasons. We wanted to make this campaign like a love letter to this beautiful place and the wonderful people who live here. Executive Producer: Lesha Coltharp Producer & Director: Becca Summers Director of Photography: Devin Walston, Devin Allred, Joie Sheffer Madison Editor: Devin Walston Scheduling: Coby Coonradt Motion Graphics: Krisi Church Summers Photography: Kim Christensen Writers: Becca Summers, Christina Higgins Production House: V6 Media Agency: Summer Creative Agency Special Thanks To: Uintah County Travel + Tourism Team Lesha Coltharp Bridget Lake Madi Maynard Mike Cook

Social Media

We developed the graphics content, copy, and schedule of the campaign's social media with the intent of attracting new visitors to Uintah County. We maintained a social media presence for Play Like a Local on the VisitDinasuarland platforms engaging new visitors and local fans alike .

Explore the campaigns platforms here.

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Demographics

To help showcase all that Uintah County offers, we built this campaign with potential tourism demographics. Each video we created for this series targets a particular audience and highlights activities in Uintah County that would appeal to their interests. Take an inside look at each of the locals we featured and the demographic that aligns with their interests.